By Reinhard Mohn
Reinhard Mohn has grappled with the political and cultural alterations of modern many years like few different marketers of his time. during this deeply own e-book, Mohn, for the 1st time, describes his entrepreneurial improvement within the context of his personal interesting own reports.
A international Lesson plumbs the intense intensity of Mohn’s existence, from his Protestant upbringing and his time as a German soldier in an American POW camp in the course of international warfare II to his socially wide awake offerings as a tender businessman.
The hopes and demanding situations of booming Fifties Germany encouraged Mohn’s early years as an entrepreneur in lots of methods. He fast understood that to achieve success he needed to mix monetary pondering with social accountability. in addition, as he guided Bertelsmann’s evolution from a medium-sized corporation to a world media company, he discovered how very important it was once to hunt discussion with different cultures. via it all–from the interval of German rebuilding after the warfare during the age of globalization–Mohn fostered a profitable company tradition that served as a version for enterprise leaders around the globe.
A worldwide Lesson unearths the factors that guided Mohn’s improvement, and stocks how his family members origins and private reports formed his life’s paintings. His tale can be a testomony to his management. all through his existence and profession, Mohn has promoted a distinct and demanding philosophy: financial considering and democratic tradition can't be in opposition–and purely through status up for humanity do we grasp the demanding situations of world cooperation.
From the Hardcover edition.
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A Global Lesson: Success Through Cooperation and Compassionate Leadership by Reinhard Mohn
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